Tag Archives: seo tips

4 Main Reasons That Cause Your Website Ranking Is Low

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According to Gunjan Singh (internet marketer) article, Needless to say, Search Engine Optimization or SEO is crucial for the ranking of your website. It can be only possible if your website has an attractive design, quality links, unique content, Meta tag, title, description and so many things which are loved by the search engines.

Google change its algorithm in a short span and if you want to be on its top of the first page, so, you have to make sure all your actions will put on a right direction. Before you make a plan to increase the ranking of your website it is very important to know the actual root cause of the problem.

Don’t worry; here is a list of reasons which will let you understand why your website is ranking low and how you can fix it.

Poor Keyword Selection

One of the common reasons behind your website ranking is dropping consistently is the wrong selection of the keyword. A keyword is the main ingredient of your SEO strategy; it is the phrase which helps the users to search your products and services over the World Wide Web.

It will even help the Google to categorize your business from others. Therefore, you have to be very careful while picking the keyword for your website and for this you can even take the help of tools available over the internet or intranet that helps you to analyze and pick the right keyword.

Your Website Isn’t Spider-Friendly

Another reason behind its low ranking is that your website is not spider-friendly. To make it spider-friendly you have to take so many efforts so that you will get the results what you are looking for your business.

For this, you need to use a reliable server, consistently update yourselves and keep an eye on your XML Sitemap make sure they are error-free.

Your Website Is Not Mobile-Friendly

Do you have a mobile-friendly website? No? Seriously! Google, the world’s most popular search engines say a mobile-friendly website is a must, which you cannot overlook anyhow. To fix this problem and to increase your visibility over the internet or intranet switch to responsive design now.

Your Website Content Quality Is Low

Content is an important ingredient of your website which either increases or decreases its ranking and put a very wrong impact on a customer’s mind.

If the quality of your content is too thin, so it may drop down the ranking of your website. Therefore, make sure you always use rich and quality content.

Increase Your Website Rank In Less Than Six Months with These 4 Steps

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Based on Jovia D’Souza (internet marketer) in his article, The success of your website lies in the number of views that it gets and its visibility in the result pages of top search engines like Google.

It is indeed a tough task to figure in the top search lists of Google, but if you know your basics and stay updated about the latest trends in the online marketing industry, you can make your website a huge success.

Do you want to improve the page ranking of your websites and get more people to view it? Do you want to increase your web traffic within a short span of time? The following tips will help you in this process.

1. Excellent content

While it is true that search engines like Google use their own set of algorithms that one needs to satisfy to get improved ranking,

it is also true that no amount of technological sophistication can beat the simple beauty of excellent content. Ensure that your website is loaded with high-quality content that speaks about the nature of your business in very simple terms, so that even a layman can understand the same.

For every business, there are different keywords defined by search engines. Do a complete analysis of these and use your business – related keywords naturally in the content so that you can rank your website quite quickly.

2. Link-building

One of the most powerful elements in SEO is link-building. You should ensure that your website has at least a couple or all of these links – backlinks, inbound links, internal links, external links, no-follow links and do-follow links.

The internet is replete with information about how you can link your site using these techniques to improve your page ranking.

Getting the professional help of a SEO expert is highly recommended as he/she would be aware of the latest SEO trends of link-building and use them accordingly in your site to improve your site’s visibility.

3. Social network

Social media is a very powerful platform today to express opinions and feedback. So, you need to make use of this platform fully well in order to boost your ranking within a short span.

Share your website on social media sites like Facebook, Twitter, LinkedIn, YouTube, Squidoo and the like. Get people talking about your site and understand their opinions.

Take feedback in a constructive manner and incorporate suggestions of your target audiences, wherever possible. Always respond on time to their queries and complaints, so that you can build a good reputation for your site.

4. Email marketing

We should never forget our roots, shouldn’t we? So, while it is alright to adopt sophisticated strategies like the ones discussed above, let us not forget our old and time-tested online marketing technique – email marketing.

With this technique, you can reach out to a wide group of target audience with a single email, by creating templates.

With latest features in this, you can track the replies that you get from potential customers who are interested in your products or services. It is one of the best ways to have backups of communication that happened many years ago.

5 FREE Website Traffic Techniques for Beginners

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Marketing is a bad word. At least, it is to many newcomers in the business world. Marketing can be costly. Worse, you can actually pay for marketing and find that it didn’t turn into a sale. It sounds a lot like gambling, and that can be scary to those who are just starting out.

Alas… I have good news. There are some free online marketing methods that you can use right now, which will bring you some immediate traffic. How immediate, you ask?

I have implemented some of these methods when I began blogging on a daily basis, and saw traffic within five minutes of doing them. The real question should be, are you ready to convert that traffic. That subject is best left for another article however.

Let’s take a look at the 5 immediate traffic methods for beginners:

Blog-Hopping

The term blog-hopping means, to locate and comment on multiple related blog articles. You can locate blogs that are related to what you are marketing with some simple Google searches. You do not want to waste your time however.

The only way that this method results in traffic is if people reading it, and its owners are able to find you. That’s why you will want to stick to blogs that have the option to leave your URL in a field under your comment.

You can do the following search in Google to find such blogs:

“your keywords” +”leave a comment”

Change “your keywords” to your desired keywords or keyphrase, and make sure you include the plus sign and following phrase exactly as is.

Make sure there is no space between the plus, and the quotes so that Google knows you are trying to match the keywords that follow.

This search will bring up comments, many of which are using WordPress as their blogging platform. When you find a suitable article to comment on, you will need to make sure to avoid coming off as spam.

Your comment should be well thought out, and contributing to the discussion in some way. It is always best to read the article you are commenting on first.

This way, you will know what to say, and the owner of the blog will know right away that you are not a spam bot.

In addition, it is important to note that you should not advertise in your comment. Let the URL field do what it does best. That is the only place for your link.

Placing your link within your comment comes off as self-serving and can end up being rejected and possibly blocked from future commenting.

The blog-hopping method is one which can actually bring in traffic today. If you find that the blog article was written recently, and it has received other comments already, you can be sure that there is active traffic on the page.

If your comment was well-thought out, then readers are more likely to follow your link in the URL field and find out more about you.

Guest Blogging

The thing about guest blogging is that it can take time to be published once your article is accepted. This timeframe depends on many factors, such as:

  1. How many articles are scheduled ahead of yours.
  2. Publishing frequency of the blog/website.
  3. Popularity of the blog/website.
  4. .. and others.

Guest publishing on other blogs or websites is worth it though. A few years back, I published multiple guest articles on ProBlogger, as well as a list of other established blogs. ProBlogger accepted my lengthy articles, but it sometimes took a month before I would ever see them published.

When guest blogging as a traffic method, it is wise to diversify your portfolio as an investor would. You will certainly want to benefit from the popular blogs such as ProBlogger, but you need to pursue other blogs that are easier to get into as well.

The criteria you are looking for is:

  1. Relevance to your niche.
  2. Does it regularly publish new content?
  3. Does it have active commentators?
  4. Do they have a clear guest article submission policy?

You want traffic, so you will need to ensure that there are people actively commenting on articles. You will also want to make sure the site is up to date.

If it’s currently 2016, and the newest article is dated 2013, then it is not an active blog. Some blogs leave commenting open, so there may well be new comments. It doesn’t look good however, for your chances at being published as a guest author.

Many blogs that accept guest articles will have a page dedicated to listing their guest author requirements. These are usually a description of what kind of articles they accept, as well as what formatting is required to be published on the website.

For instance, some blogs may require you to leave out HTML, while others allow some basic HTML formatting. As previously listed, here is a way of locating blogs that allow guests by doing a simple Google search:

“your keywords” +”become a guest author”

Press Release Distribution

Press releases are often associated with major companies, and big announcements. An example of major press release would be the announcement of an E3 event for gamers made by Microsoft or Sony.

The good thing is, you do not have to be the CEO of a fortune 500 company to use press release distribution to benefit from its traffic benefits.

There are multiple press release websites online, that can be found by searching Google for “free press release”. These websites get a lot of traffic, and is used by news networks for syndication.

When used properly, your PR may be picked up by a major publication. You can target specific categories, and sub-categories on these distribution websites.

Unlike with article marketing, a press release website is all about self-promotion. They do have specific requirements however, and not just any “fluff” will make it through the approvals department.

In addition to the free options, there are many paid distribution services available. Also, on the free sites, there are often paid upgrade options that allow your content to get an extended reach beyond the free options.

To use such services, you will want to make any noteworthy news a priority for a press release. Got a public event coming up? Schedule a press release ahead of time. Major changes coming to the company? Announce it!

Article Marketing

Getting your brand out there requires a lot of legwork. Sometimes, this means that a lot of time must be spent creating quality text content that can be published on major websites.

This is different from guest blogging however. EzineArticles is an example of an article publishing website, specifically tailored to publishing quality text content.

There are many article websites on the internet, but you want to find ones that rank high on Google and other search engines. You also want to locate sites that have an established reputation with other article marketers.

A good article must be written in a way which will keep the reader interested. One such example is breaking down a topic into a list. You will often run into articles that share a title format.

An example would be this article titled, “5 FREE Website Traffic Techniques for Beginners”. You can do the same thing for your article no matter what the niche may be.

To keep the flow of reading interesting, use numbered or bulleted lists. You can also include a relevant wrapped-image if the website allows it. Various visual elements such as images, bold text, italicized text, underlined text, and headers can help the flow of the article.

There are many writers that publish smaller articles that are in the 500 word range. I however, prefer to write articles that are 1000 words at the bare minimum.

Such articles not only cover a topic in depth, but are also a genuine method of creating link-bait. This means that there are more opportunities for syndication, leading to additional traffic.

When writing articles for specialized article marketing websites, be sure to read and understand their guidelines before typing a single word. Self-promotion in an article can be frowned upon, and the site may have an author box or other way of allowing you to promote yourself.

Forum Participation

Forums are pretty old-school. They are websites which allow you to register, and conversate in “threads”. You can create and reply to topics, and be notified when others are participating. There are forums for pretty much anything.

To find forums in your niche, simply search your keyphrase followed by the word “forum” in Google. Often times, the forums with the most traffic will end up on the top of search results. The forum will show the last comment date and time, so you can see how active it is.

The trick with forums is to use the member profile section, and the signature section for your promotion. You will certainly want to avoid self-promoting in the body of your post when it comes to forums.

As with blog hopping, you want to avoid coming off as spammy. If you are commenting, make sure it is thought out and contributative to the discussion. If you are posting a new thread, you want to ensure that it follows the forum guidelines to the letter.

You can usually post a signature in your profile which appears whenever you publish something on the forum. Sometimes this signature will show up once for your first post in that thread, while many others will show the signature for every single comment you make. Either way, it translates to traffic.

Conclusion

By using these 5 FREE Website Traffic Techniques, you will quickly establish a regular amount of hits to your website. The next item on your to-do list is to ensure that you have your website setup for proper conversion. Hopefully, you already had this done, because these traffic methods are sure-fire.

Move Away form These 10 Social Media Mistakes

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Introduction

On the New Year’s Eve, you might have taken some resolution not to repeat certain mistakes that you did in the past. It is a different matter whether you had observed those resolutions of the past. Anyway, you would at least try to become a better version of yourself in the beginning days of a New Year. In that vein, we would like to bring you 10 social media mistakes that we had committed in the past and do not want to repeat.

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  • Posting Selfies: If you were supposed to look like a duck, you’d be a duck. No need to put those many selfies to show beauty in you. Look lies in the eyes of beholder.
  • Photos in Other Postures: You don’t have to look different to show your butt in your selfies.
  • Hash Tags: Stop using hash tags like decoration in your posts. It would kill your text and snuff out the interest people would have generated in it.
  • Avoid Using Short Forms: For God’s sake, please stop using the short words. Only people in your friends circle would be able to understand. At least, type the greetings properly to make others happy. With others, make message legible and clear while messaging them.
  • Stop Checking-in: You need to stop accepting the invitations from strangers and barely known people. Otherwise, you will find yourself in the troubled waters.
  • Stop Forwarding Messages: You should not be forwarding impossibly long and senseless messages. You should avoid also those messages that end with “forward to 10 other friends”. If you send those messages, you will be doing at your own risk.
  • Mass-tagging: You should not ghost-tag. It makes people hate you. If you are ghost-tagged by somebody, would you like that?
  • Horrible Parent Updates: Parents post pictures of their kids preening in underwear on social media. It is understood that Internet is public. But it does not mean that you should add all types of scraps over there to gain attention. Use your brains, people!!
  • Adding Unknown People: You should stop adding people you do not know. If you do so, they might invade your privacy as you do not have the control over their behavior.
  • Spamming: You should not be continuously sending game requests and invitations to people on each event happening in the web. If you do so, you will be spamming their email boxes. And as far as ‘giving life’ to Candy Crush lovers is concerned, please consider your own existence a gift from others and move on.

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People need to exercise restraint on their tendency to showcase themselves in limelight. It is quite natural for them to go after popularity. In its name, things should be not be over done to repel others. In this article, we have listed out 10 avoidable social media mistakes for better and healthy interaction.

3 Ways to Know The Best Times to Post on Social Media

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Know Your Audience

All marketing boils down to this fact. You can’t escape it. You must do your due diligence and take the time to study your audience. If you want results you have to know your intended audience intimately.

If you want to inspire your audience to act on your information you have to speak to them in their language. You must know where they live and work, as well as what they do for fun.

You must understand how much money they make, and how much of it they can afford to spend on extra items. You must understand what things cause them problems and how your products and services solve their problems and be able to communicate that via social media.

Check The Stats

All social media has their own stats which you can read yourself. They have over all stats, plus usually the ability to look at your personal stats.

Combine what you know about your audience, with what the social media you’re using says about when people are more likely to read your messages, then start from there.

Many people ignore the numbers, but nothing is more important than numbers when it comes to getting your message out to your audience at the right time, and in the right place.

Your message could be perfect, but if no one sees it, it won’t matter much. The numbers matter.

Test Your Assumptions

Once you have created some assumptions from what you know about your audience, and what the statistics tell you, do a test. Choose two or three times to send out the same message.

Then check the numbers. Which time got the most opens, shares, and action. If there isn’t much difference you may need to run a test on your headlines and message too.

Do not skip A/B testing in your marketing endeavors. If you don’t test your actions you will never know for sure if what you’re doing is truly working as well as it can work.

You won’t be able to expand upon your successes and do better each marketing campaign. By testing, you will always keep doing better.

Finally, it’s important to take what works, expand upon it, and improve your social media marketing. If one thing is clear when it comes to social media marketing and marketing in the digital age is that change is continuous, due to that, you’ll always have to keep studying your market, analyzing the data, and testing the results if you want to rise to the top of the social media marketing game.

10 Reasons Why Visitors Leave an Online Store Very Quickly

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Each merchant is able to analyze visitors’ behavior using Google Analytics. This tool gives a clear picture of an online store Bounce Rate.

Bounce Rate is the percentage of users who enter the website, visit only one page and leave the store very quickly. If this indicator is very high, for the online store owner it is a reason to worry.

We have distinguished some of the most common mistakes and suggest you to review them below.

1. The information does not meet user’s request

If the text on the page is not relevant to the user’s request, other positive factors such as good design, grammar and clear text cannot improve the situation.

The user leaves the page after the first 2 or 3 seconds. This also applies to partial relevance. If there was information in the search engine snippet that the product is offered for free or at a specific price, and the product is present on the page but for an extra charge or at a different price, the user will definitely leave the store.

Moreover, it is very bad for SEO. Google analyzes CTR of organic search results and the Bounce Rate of such visits, and if the CTR is good but Bounce Rate is high, that means the information on the page is not relevant.

2. Very long text without paragraphs

A straight text without paragraphs or highlighted areas is mostly associated with something complicated and unclear.

Usually users don’t read the text in full – they scroll through it and only read the headers. Emphasized parts of the text can catch their attention and make them read more deeply.

So, the correct organization of the text helps to keep users on the page for a longer time.

3. Outdated information

If the visitors see the information about New Year discounts on the page in spring, they can think that this online store is not reliable and the prices which are indicated on the page are also not true.

Old reviews may have similar negative impact. Any and all data and design elements that are not up-to-date must be removed from the pages or replaced with actual data.

4. Poor-quality text with spelling and grammar mistakes or a large number of terms without explanation

Grammar and spelling mistakes quickly catch users’ eye and can push them away. A sophisticated text overloaded with specific terminology doesn’t stimulate selling, either.

For example, some technical characteristics without explanation may negatively affect users and they would prefer to abandon the store.

The content should be oriented to different people and should be understandable even for the visitors without special knowledge. Basic information can be given in the first place and the “read more” button can lead to extra information for those who need to understand the details.

It is also very useful to pay attention to the keywords. Some texts are “so well optimized” for Google that normal people can’t read them. Primarily, content is created for customers, but not for search engines.

5. Bad website coding

Unreadable text, irritating elements, ridiculous design – all such bugs will cause the problem of high bounce rate. Sometimes, these mistakes are obvious and they are typical for non-professionals.

But even for experienced merchants it is useful to do a usability test for better understanding of the customers’ behavior and to find some elements which can be improved.

6. Pop-up windows

Yes, it is an effective method to catch attention and pop-ups are widely used in different marketing campaigns.

But they should be used carefully and it is important to choose the right place and right time for such type of advertising. The fact is that pop-up ads annoy visitors and can push them away.

7. Bad navigation

Navigation is one of the first functions that the users need in the online store, so they should be able to immediately find it and understand how to use it.

If products search turns out to be a difficult or unclear process, users are likely to leave the store.

8. Slow loading website

This point doesn’t require an explanation. The users wait for a maximum of 3-4 seconds. If the website loads longer they even don’t enter the online store.

9. Mandatory registration

It is a huge mistake not to allow guests to search, browse and add products to shopping carts. And it is better not to set limitations for quest users.

Of course, registration is mandatory when the clients are going to make a purchase and they are on the checkout page, but not earlier.

10. Too many advertising and other irritating elements

Advertising can help with sales but can also work negatively, especially when a user is forced to see the information. The following elements will definitely annoy users:

  • advertising windows that obscure the text
  • spontaneously playing video
  • musical background
  • a large number of promotional items on the page
  • obtrusive animation

We hope this list gives you some hints how to make your online business better.

5 Kinds of Headlines That Boost Traffic for Your Website

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Very few people read the entire content, most of them only read the headlines. In fact, eight out of ten people would only read the headlines. It is because the headlines set a tone and establish the main theme of the article. Moreover great headlines can solely draw more traffic towards an article. Hence, one should focus on writing great headlines in order to enhance the write-up.

Not only does the headline affect click-through rates, but it tells the readers what type of article they’re about to read, therefore if the headline is misleading, people would lose interest in it.

So what makes a great headline?

It purely depends on who one is writing to and where they’re reading it. A great content must accomplish two things:

  • It must appeal to the targeted audience
  • It must provide value to them

Besides writing creative headlines, one shouldn’t forget that the title must be appealing to SEO as well. While writing cute headlines, one shouldn’t forget to make it effective and problem solving too. The headlines should be compelling enough to attract an audience and should of great value to the readers in order to make their lives better.

Here are some great headline examples that would help increase the traffic on a blog or article

1. The “Best” headlines

These headlines are typically exact-match searches and are more powerful for SEO. For example, if one wants to search for the ways of improving home décor, wouldn’t they be intrigued by the best ways?

These headlines begin with the words, “The best ways to… “

Examples:

  • The Best Way To Save More Money While Refurbishing Home
  • The Best Way To Make Your Site More SEO-Friendly

2. The “If I were you” headlines

Each one of us wants to be more successful and desire to improve. We all love to attain more in less time. It’s that feeling which makes the “If I were you” headlines so powerful.

We all love to why we should do a particular thing and what benefit would we reap from it.

Example:

  • Why should you buy a fitness tracker
  • Why Online Electronics Shopping Is So Crowd-Pleasing These Days?
  • Why do most people choose to buy furniture online?

3. The ” let me list them down for you” Headlines

Most people generally like list posts. These types of articles appeal to the people for some reason and inspire a lot of clicks as compared to other articles.

Example:

  • 5 types of content that are transforming the digital marketing trend
  • 5 Signs Your Obsession with Mid-Century Modern Is Overwhelming

4. The “Don’t be stupid” headlines

Who want to look like a fool? No one, right? Headlines that bring out mistakes we need to avoid are extremely compelling. Because we all want to ensure that we’re not making such mistakes.

Example:

  • Five fatal mistakes SEO beginners should avoid
  • Five Worse Marketing Habits That You Should Quit Right Now

5. The “Don’t be ignorant” Headlines

We all want to be the first to know about anything that’s going on. We want to be in the loop every time. So there is something one wants people to know, then definitely write it down.

Example:

  • What does your pillow design choice say about your personality?
  • Everything You Need To Know About Facebook Hashtags!

There are so many different types of headlines, some may be better for SEO purpose and others may be better for attracting people. It depends on what the writer is trying to accomplish. For instance an SEO services company would want to focus more on SEO while a creative writer writing for fun would want to attract creative people who would be interested in reading creative write-ups. So, it all depends. However while writing, every writer should be focused on what he/she wants to accomplish and wants to convey to the targeted audiences.

5 Ways To Get High Traffic For Newly Launched Website

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Every business is in a quest to expand its reach, add more customers and be on the list of Fortune 500 companies. But what steps have you taken to reach this stature? Implemented techniques and strategies. But, doesn’t it at times feel like all the efforts have gone in vain?

In this day and age, a right approach followed by the right technology at the right time is of a great essence. When the question is about enduring potential of your marketing campaigns, search engine optimization and well strategized content marketing strategies help in driving your profit motif.

These two aspects naturally complement each other and deliver the best throughput over time, that too without causing any risk to your business. The only clause is that you execute them carefully and correctly.

The only drawback of these strategies is they usually take quite a long time to get set up and deliver the expected returns on investment. So, what to do in order to attract more web traffic?

In this article, I have listed some options that can help you bring more traffic to your newly launched website:

Guest Blogging

Well, you must have heard about it. This kind of post serves multiple functions, allowing businesses to not only gain more traffic but also bolster their presence.

Guest blogging enables you to connect with segments that already have good and established audiences. If you feature your brand on websites that have readership in millions, you are definitely going to benefit.

The more powerful the publisher, the more chances to gain visibility. But, it would be really difficult to feature your post on such platforms as they go by strict guidelines.

You can start with smaller publishers, and later on, target the big one. Apart from this, if your content is unique, authoritative, and user-centric, strong flow of users will flood your website.

According to experts, guest blogging can help improve business growth and ensure long-term success.

Social Media Network

It is one of the highly effective ways to broaden your client base. Although predicting social audience building is difficult, but it enables organizations to connect with their prospective and potential users directly and publicly.

You can share your updates, ads, offers on your social media platform and engage with customers. As you have established networks with your users either by sharing or liking their posts or by initiating a conversation, you are actually spreading awareness about your business.

You can reach thousands of users by either following them or request them to follow you. It would be best if you learn some social media optimization (SMO) tricks before taking a leap.

Paid Advertising

Another option that can help you grow the website traffic is ‘paid advertising’. This option is only good till the time you pay for it and has less long-term potential.

Here, you pay some amount for a specific amount to enjoy all the facilities of paid marketing only for the time you have subscribed it.

There are some good platforms that are open for paid advertisements like Twitter, Facebook, LinkedIn, Bing, and Google.

Introduce Offers and Promotions

You will need to be ready to bestow free gift vouchers or some attractive offers to your customers. Or else, introduce a contest and notify and encourage your existing and target consumers.

You can ask them to share or like your content/product/service as many times as they can. Once the task gets finished, they will get awarded.

Conducting time to time contests will definitely help you augment the traffic flow and gain visibility for your website.

Leverage Influencers

Influencers and high-profile publishers share the same job responsibilities. The only difference is that you will be interacting with an individual rather than hosting your client on a third-party website.

You can easily find influencers on social media platforms, and hire them for promoting your business. At times, these publishers allow you to publish your content on their site, or even you can ask them for the same.

It is recommended to not to approach them in odd timings, and not to ask them for publishing your work free of cost, as this may leave a wrong impression on them.

If the things go well, you will expand your website’s reach and traffic at an impressive level.

Not to forget that fast or more traffic to your business website doesn’t always imply that you will get ROI. Thus, it is important to keep a balance between short-term and long-term business strategies to make the best out of your investment.

All About Alexa Ranking – Ready to Boost Your Alexa?

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What is Alexa rank?

This is a ranking system set by alexa.com (a subsidiary of Amazon.com) that basically audits the frequency of visits on various Websites. Your Alexa Rank is an estimate of how popular your site is relative to all other sites.

How does Alexa get its data?

Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet.

It’s a complicated calculation that involves correcting for biases as well as identifying and discarding fake or spam traffic.

How is the Alexa Ranking determined?

It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on parameters such as reach and page views.

The reach refers to the number of Alexa users who visit a particular site in one day. Page view is the number of times a particular page (URL) is viewed by Alexa users.

If a particular user visits the same URL multiple times on the same day, all those visits will be counted as one. There are limits to statistics based on the data available.

Sites with relatively low measured traffic will not be accurately ranked by Alexa. Enough data from the sources are not received to make rankings beyond 100,000 statistically meaningful.

This means that, for example, the difference in traffic between a site ranked 1,000,000 and a site ranked 2,000,000 has low statistical significance.

Sites ranked 100,000+ may be subject to large ranking swings due to the scarcity of data for those sites. It is not unusual for such sites to decline to “No data” Traffic Ranks, or to improve suddenly.

With Alexa, the smaller the numerical ranking, the better.

What are the advantages of Alexa rank?

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  • Alexa ranking can be used as a competitive tool to know the traffic for other websites.
  • It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
  • Showcasing your traffic statistics and true audience size can help you attract potential customers.
  • Lesser your Alexa ranking is, the better quality traffic you can get.
  • Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*).
  • Alexa Certified Metrics only counts real traffic. They filter out web crawlers and other unnecessary “noise” which can artificially inflate your metrics. This provides you a clear picture of your true traffic metrics, allowing you to make better business decisions based on genuine data.
  • Alexa Certified Metrics makes performance tracking easy by continually monitoring your site’s uptime. They display your uptime next to your traffic graphs allowing you to cross-correlate traffic trends with your site’s availability and technical issues.

[/su_list]

How to Make your Alexa Rank Better

[su_spoiler title=”Install Alexa Toolbar”]Installing Alexa toolbar in your browser. This the first and the foremost step.[/su_spoiler]

[su_spoiler title=”Alexa Widget”]Put Alexa widget in your site. This will encourage your visitor to click that.[/su_spoiler]

[su_spoiler title=”Showcase”]Showcase your Alexa rank to your social media friends/ bloggers friends and link back to your blog.[/su_spoiler]

[su_spoiler title=”Quality and Original Content”]Writing quality and original content. Update the content frequently that provides real value to your audience. Content that drifts from this motivation fails to build quality audiences. When readers find resources valuable and informative, they engage with future content and share among their networks which in turn help in link building. Introducing new visitors that potentially turn into customers.[/su_spoiler]

[su_spoiler title=”Related Sites”]Get more related sites to link to your website that is inbound links. This helps improve the trust and quality of your site. Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content.[/su_spoiler]

[su_spoiler title=”Analyze Your Competitors”]Analysing your competitors marketing strategies and find keywords that are gaining your competitors a better traffic. By doing a little keyword research you can understand what your audiences are searching for and how.[/su_spoiler]

[su_spoiler title=”Writing Articles on Alexa”]Writing articles on Alexa will help to link your page.[/su_spoiler]

[su_spoiler title=”Quality Backlink”]Making quality backlinks for your site (leaving your website URL in the comment section of the website) which gains good traffic for your site.[/su_spoiler]

[su_spoiler title=”SEO”]Follow the best practices of SEO. SEO is a very significant strategy that deserves a substantial amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.[/su_spoiler]

[su_spoiler title=”Submit Your Site”]Sign up for a free account on Alexa.com and submit your site there.[/su_spoiler]

[su_spoiler title=”Social Media”]Gain traffic from social media by actively participating in social bookmarking, Micro blogging, Forum and Blog commenting.[/su_spoiler]

3 Fatal Things That Make Drop Your SEO Rank

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It’s such a great feeling when your site appears in the top results. It’s a feeling that you don’t want to end. Unfortunately, due to one reason or another you can see the ranking of your site nose diving. Has the ranking of your site dropped? Here are some of the reasons why this might have happened:

The honeymoon is over

When you start doing the right things such as building high quality links and driving traffic to your site, Google and other search engines start favouring you thus pump up your rankings. When you at this point you should continue building high quality links for your rankings to keep on rising. If you don’t do it, the search engines replace your site with another that is doing the right thing.

You have plenty of backlinks from spammy sites

Spammy links have been voted as the top reasons why search engines lower the ranking of some sites. Spammy links are those links that you haven’t obtained naturally. They include: Paid links, site-wide links, links obtained from reciprocal linking, links from low-quality, irrelevant sites, and those generated from generic directories.

One or two spmmy backlinks can’t hurt your site-the problem comes in when you have plenty of them. To avoid this from happening, you should regularly analyse your site for any suspicious links. The cool thing is that there are many tools that will help you do the analysis fast. If the ranking of your site has already gone down you should remove the bad links and let search engine engineers know about it so that they can reinstate your site.

You have duplicate or thin content on your site

Nowadays Google and other search engines are all about giving a great user experience. If you have been around the internet for long enough you must know that the search engines and readers prefer long content. If you used to write high quality, long articles, but you are now writing short articles, the lower ranking could be due to the short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than not having any content at all. Before publishing any article on your site always check it for plagiarism in one of the many free plagiarism checkers online.

Conclusion

These are some of the common reasons why the ranking of your site could be dropping. Do the right things and you will definitely see your rankings going back to where they were before.