Based on Jovia D’Souza (internet marketer) in his article, The success of your website lies in the number of views that it gets and its visibility in the result pages of top search engines like Google.
It is indeed a tough task to figure in the top search lists of Google, but if you know your basics and stay updated about the latest trends in the online marketing industry, you can make your website a huge success.
Do you want to improve the page ranking of your websites and get more people to view it? Do you want to increase your web traffic within a short span of time? The following tips will help you in this process.
1. Excellent content
While it is true that search engines like Google use their own set of algorithms that one needs to satisfy to get improved ranking,
it is also true that no amount of technological sophistication can beat the simple beauty of excellent content. Ensure that your website is loaded with high-quality content that speaks about the nature of your business in very simple terms, so that even a layman can understand the same.
For every business, there are different keywords defined by search engines. Do a complete analysis of these and use your business – related keywords naturally in the content so that you can rank your website quite quickly.
One of the most powerful elements in SEO is link-building. You should ensure that your website has at least a couple or all of these links – backlinks, inbound links, internal links, external links, no-follow links and do-follow links.
The internet is replete with information about how you can link your site using these techniques to improve your page ranking.
Getting the professional help of a SEO expert is highly recommended as he/she would be aware of the latest SEO trends of link-building and use them accordingly in your site to improve your site’s visibility.
3. Social network
Social media is a very powerful platform today to express opinions and feedback. So, you need to make use of this platform fully well in order to boost your ranking within a short span.
Share your website on social media sites like Facebook, Twitter, LinkedIn, YouTube, Squidoo and the like. Get people talking about your site and understand their opinions.
Take feedback in a constructive manner and incorporate suggestions of your target audiences, wherever possible. Always respond on time to their queries and complaints, so that you can build a good reputation for your site.
4. Email marketing
We should never forget our roots, shouldn’t we? So, while it is alright to adopt sophisticated strategies like the ones discussed above, let us not forget our old and time-tested online marketing technique – email marketing.
With this technique, you can reach out to a wide group of target audience with a single email, by creating templates.
With latest features in this, you can track the replies that you get from potential customers who are interested in your products or services. It is one of the best ways to have backups of communication that happened many years ago.