Tag Archives: SEO

5 Ways To Get High Traffic For Newly Launched Website

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Every business is in a quest to expand its reach, add more customers and be on the list of Fortune 500 companies. But what steps have you taken to reach this stature? Implemented techniques and strategies. But, doesn’t it at times feel like all the efforts have gone in vain?

In this day and age, a right approach followed by the right technology at the right time is of a great essence. When the question is about enduring potential of your marketing campaigns, search engine optimization and well strategized content marketing strategies help in driving your profit motif.

These two aspects naturally complement each other and deliver the best throughput over time, that too without causing any risk to your business. The only clause is that you execute them carefully and correctly.

The only drawback of these strategies is they usually take quite a long time to get set up and deliver the expected returns on investment. So, what to do in order to attract more web traffic?

In this article, I have listed some options that can help you bring more traffic to your newly launched website:

Guest Blogging

Well, you must have heard about it. This kind of post serves multiple functions, allowing businesses to not only gain more traffic but also bolster their presence.

Guest blogging enables you to connect with segments that already have good and established audiences. If you feature your brand on websites that have readership in millions, you are definitely going to benefit.

The more powerful the publisher, the more chances to gain visibility. But, it would be really difficult to feature your post on such platforms as they go by strict guidelines.

You can start with smaller publishers, and later on, target the big one. Apart from this, if your content is unique, authoritative, and user-centric, strong flow of users will flood your website.

According to experts, guest blogging can help improve business growth and ensure long-term success.

Social Media Network

It is one of the highly effective ways to broaden your client base. Although predicting social audience building is difficult, but it enables organizations to connect with their prospective and potential users directly and publicly.

You can share your updates, ads, offers on your social media platform and engage with customers. As you have established networks with your users either by sharing or liking their posts or by initiating a conversation, you are actually spreading awareness about your business.

You can reach thousands of users by either following them or request them to follow you. It would be best if you learn some social media optimization (SMO) tricks before taking a leap.

Paid Advertising

Another option that can help you grow the website traffic is ‘paid advertising’. This option is only good till the time you pay for it and has less long-term potential.

Here, you pay some amount for a specific amount to enjoy all the facilities of paid marketing only for the time you have subscribed it.

There are some good platforms that are open for paid advertisements like Twitter, Facebook, LinkedIn, Bing, and Google.

Introduce Offers and Promotions

You will need to be ready to bestow free gift vouchers or some attractive offers to your customers. Or else, introduce a contest and notify and encourage your existing and target consumers.

You can ask them to share or like your content/product/service as many times as they can. Once the task gets finished, they will get awarded.

Conducting time to time contests will definitely help you augment the traffic flow and gain visibility for your website.

Leverage Influencers

Influencers and high-profile publishers share the same job responsibilities. The only difference is that you will be interacting with an individual rather than hosting your client on a third-party website.

You can easily find influencers on social media platforms, and hire them for promoting your business. At times, these publishers allow you to publish your content on their site, or even you can ask them for the same.

It is recommended to not to approach them in odd timings, and not to ask them for publishing your work free of cost, as this may leave a wrong impression on them.

If the things go well, you will expand your website’s reach and traffic at an impressive level.

Not to forget that fast or more traffic to your business website doesn’t always imply that you will get ROI. Thus, it is important to keep a balance between short-term and long-term business strategies to make the best out of your investment.

4 Shocking Facts About Social Media For Small Business

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Running a small business is much easier when you incorporate Internet marketing into your strategy. One way entrepreneurs are successfully doing this is with social media. There are so many different networks to test and try out. The nature of your business and the audience you cater to will determine which venues are the best. So before you shrug off the idea of using social channels, it’s good to give it a try. Or at least do a bit of research to see why your SEO company is recommending your brand to go social.

The following stats taken from the Social Media Marketing Industry Report help to prove that small companies can and are using these channels to market their businesses on successfully.

Facebook is the Most Widely Used

Small businesses just love Facebook. Numbers show that a whopping 93 percent of survey respondents use Facebook for their social media marketing. This topped Twitter, which was at 79 percent. Sixty-two percent of the small business owners surveyed also stated they would be increasing their Facebook marketing efforts in 2016. Sixty-six percent said they planned to increase their activity on LinkedIn, YouTube and Twitter.

Entrepreneurs Agree Social Media is Essential

Not all small business owners are on the same page, but more than half of those asked stated they strongly agree that social channels are indeed a critical component for their business (58 percent). Another 34 percent agreed. Only seven percent were uncertain and two percent disagreed or strongly disagreed.

Many Entrepreneurs Spend Six or More Hours On Social Media Weekly

If this sounds like too much interaction on your channels, you’re setting your campaign up for failure. If you don’t have the time to dedicate to your social media marketing, you can hire an SEO company to do it for you. An Internet marketing agency can set up tools to streamline your brands interactions across your social channels, such as Hootsuite and Post Planner. Small business owners can also use these to schedule future messages, videos and posts in advance.

Thirty-three percent of respondents in the survey said they dedicated between one and five hours to social media marketing and management each week. Another 25 percent said they committed to between six and 10 hours weekly.

Small Brands Build Exposure

One of the top reasons small businesses like social channels is because it helps to increase their exposure. It’s the medium that is affordable for small businesses and allows visibility just as great as television and radio. Exposure was voted the top benefit of social media for small businesses over increased traffic (77 percent) and creating loyal fans (69 percent).

3 Easy Steps to Get SEO Friendly Domain Name

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How do you make the right choice when you decide to buy a domain name? A domain is a company’s virtual identity and one of the basic parameters that need to be defined when creating a website. When choosing to buy a domain name, it is important to make the right choice in a SEO sense because this will definitely affect the overall website success.

The domain enables the creation of the identity for your website. It enables for easy search – easy finding of your website. It enables your website to be connected with the business sector. An appropriate domain will be priceless for the website business’ success because the domain name will affect the website’s position in existing and popular search engines.

To ensure website success, it is good to keep in mind at least the following three basic rules:

1) Keep it short – the domain name should be short and simple so that users can memorize and type it easily. It is good if the domain name ranges from around 10 to a maximum of 67 symbols. The name can contain letters, numbers and hyphens.

2) Keep it plain – don’t use hyphens if you don’t have to because it complicates the domain name both visually as well as when telling it to someone.

3) Be different – try to create a unique domain name, one that users will connect with you. Choosing a company name can be a good choice. Example: fastfood.com isn’t the same as bestone.com.

We need to think deeply once we buy a domain name. Generally, a domain name is around 7 symbols (letters, numbers and hyphens). A domain name is a linguistic design according to Christopher Johnson from Smashing Magazine. A good name is important for website design. The name has an important role when people discover, memorize or search for a specific website. The name also determines the website branding process even before the first users visit it. This is why domain name choice requires strategy, imagination and the ability for linguistic design, explains Johnson.

The other important point is TTL. It would be better choose to select your domain TTL ‘.com’ as well as ‘co.UK’ if you run your business in the UK. You might select one of them as a main website of your company. In this way you will be able to use the most famous TTLs (.com) and your local TTL (.co.UK).

Killer Effect of Image Post in Increasing Traffic

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Retailers are finding it difficult to develop automatic methods of linking crowdsourced photos to relevant products having kept retailers from integrating the same to other websites and apps. Retailers are banking on social media and the pictures sourced from the channels and the personal interactions are driving sales.

Launch of intelligent visual search engines

With the proliferation of a varied set of visual search software that helps in driving the capabilities offered by Google search, users can snap photos and search for similar products rather than going through thousands in every catalog. As users snap photos and even earn commissions especially of their followers who go to these retail websites, the shopping patterns are changing.

People have not resorted to visual shopping in a very big way but surely there have been huge inspirations of image-based sites that work well. Many big retailers are eyeing the differentiator to get an edge over the competition.

Some companies have leveraged existing research on human visual cortex to push the capabilities of image based search software. The software helps in object identification even at a distance and even prompt the user to make a purchase based on their personalized choice.

The Science Behind Visual Search Engines

Eight neuroscientists spent seven years researching extensively on the human brain before adapting the image recognition capabilities for the fashion industry. Now the software is even going a further step to guide a buyer to buy matching shoes to their wardrobe along with accessories.

Leveraging the large user base of Pinterest and Instagram, one could use the technology to drive sales through the popular portals. Also utilizing the technology gives added benefits of demarcating one’s identity in the market compared to other players who are still going through the staid process of e-commerce.

One can generate revenue by receiving commissions especially when someone clicks through apps redirected towards a retailer’s website. Mobile retailing is growing tremendously in this regard. The growth in the value of payments is expected to be huge in the next five years. Even artificial intelligence-based solutions are being implemented for boosting visual online shopping recommendations.

Shopping with a difference

It’s tough finding clothes or shoes if one cannot find similar stuff that one prefers. Shopping online can become a hassle if one has quite clear interests and choices. The crowd then moves to traditional stores to make the purchase.

Tech-savvy millennials are the biggest target for fashion retailers but the problems most of them face is that they cannot exactly describe or pinpoint choices in text. To redress this problem, various artificial intelligence-based solutions are helpful for carving out smart visual recommendations, and are becoming popular.

Cracking visual search is one of the biggest drivers for the e-commerce world. Visual search start-ups have managed to get users to discover similar products online, based on photos themselves. A visual-recommendation engine based on personal choices, is one of the most important engines for retailers to possess as it churns out relevant recommendations to users based on their experiences and choices.

Visual Search in Consumer Applications with Derived Intelligence

Many visual search companies now are attentive to the demands of multiple verticals. Help both consumers and businesses to make noted and data-driven decisions is key to the growing nature of online buying and even mobile buying.

– With a technology that can translate natural images, videos, and the like, the biggest factors influencing fashion can be pointed out and even sorted out.

– The derived intelligence will make smarter recommendations to consumers who are scouring for products and also to set suggestions to various fashion buyers and even retailers based on consumer-searching data.

– With a lot of interest among online retailers, garnering accurate predictions of demand and also deliver on consistency in results will be the biggest priority for the visual search engine makers.