How do you make the right choice when you decide to buy a domain name? A domain is a company’s virtual identity and one of the basic parameters that need to be defined when creating a website. When choosing to buy a domain name, it is important to make the right choice in a SEO sense because this will definitely affect the overall website success.
The domain enables the creation of the identity for your website. It enables for easy search – easy finding of your website. It enables your website to be connected with the business sector. An appropriate domain will be priceless for the website business’ success because the domain name will affect the website’s position in existing and popular search engines.
To ensure website success, it is good to keep in mind at least the following three basic rules:
1) Keep it short – the domain name should be short and simple so that users can memorize and type it easily. It is good if the domain name ranges from around 10 to a maximum of 67 symbols. The name can contain letters, numbers and hyphens.
2) Keep it plain – don’t use hyphens if you don’t have to because it complicates the domain name both visually as well as when telling it to someone.
3) Be different – try to create a unique domain name, one that users will connect with you. Choosing a company name can be a good choice. Example: fastfood.com isn’t the same as bestone.com.
We need to think deeply once we buy a domain name. Generally, a domain name is around 7 symbols (letters, numbers and hyphens). A domain name is a linguistic design according to Christopher Johnson from Smashing Magazine. A good name is important for website design. The name has an important role when people discover, memorize or search for a specific website. The name also determines the website branding process even before the first users visit it. This is why domain name choice requires strategy, imagination and the ability for linguistic design, explains Johnson.
The other important point is TTL. It would be better choose to select your domain TTL ‘.com’ as well as ‘co.UK’ if you run your business in the UK. You might select one of them as a main website of your company. In this way you will be able to use the most famous TTLs (.com) and your local TTL (.co.UK).