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3 Strategies to Ensure Your Visitor Click On Your Ads

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The normal individual accomplishes more than 30 searches every day in Google. They likewise clock more than seven hours for every month associating with marked substance on Twitter and Facebook.

Furthermore, its not simply reading – the Average individual likewise observes more than 180 videos for every month on locales like YouTube and Vimeo. These insights all signify one exceptionally instructed shopper.

Information is wherever online, in each frame, and your ordinary internet client has an insatiable hunger for learning. However, from the point of view of an online advertiser, this shopper is likewise a click-glad and effectively distractible one. Utilize the beneath strategies to ensure they click on – and stick to – your site with a reason.

Possess Their Next Click

Your visitors will click, yet it’s dependent upon you to ensure the link is profitable for your business. Notwithstanding your primary route links, ensure links to other web properties you possess are noticeably shown on your landing page.

Have invitation to take action catches and different offers over the overlay so they’re as up front as could be expected under the circumstances. What’s more, wherever you can, demonstrate that your clicks are justified, despite all the trouble.

Visitors will never know your blog is educational and front line unless they arrive, so if its ordinary position is in your fundamental route, try different things with putting a greater, more-extinguished linking picture in the edge, or even a module that shows titles of late posts.

Likewise, ensure your organization’s web-based social networking records are up front. A click to your Facebook Page or late Tweets isn’t a misfortune, yet a click on the back catch is.

Be Smart About Flash and Graphics

Picture sliders look incredible on home pages and give organizations the chance to pass on numerous messages on their site’s most prime bit of land.

Be that as it may, on the off chance that you have a looking over instrument that shows six pictures for five seconds every, what happens if your visitor just sticks around for 20 seconds? They won’t see the fifth and 6th picture in your grouping.

Imagine a scenario where those links guide visitors to your greatest cash creators, similar to your demo ask for page or free meeting presentation pages.

Low perceivability will manage a poor return. Heaps of organizations get a kick out of the chance to lead with brand informing in these spaces, however maintain a strategic distance from this. Organize your best offers, and show them first.

Position Yourself With Simple Language

Individuals are putting in seconds – not minutes – on your site, so be as clear and succinct as you can be with the dialect you utilize.

Abstain from populating your “Items” or “Administrations” drop-down records with brand names, since individuals don’t have the foggiest idea about the names of what they’re searching for yet.

Rather, utilize descriptor rich expressing to clarify what those items are, and acquaint them with your enrolled trademark on the item page. What’s more, when people click through to those pages, don’t cover basic truths about your items and administrations under a heap of content.

Think like your client. Ask yourself what you would need to know, and utilize that response to create a solid theory explanation for the principal passage of every page.

5 Effective Tricks To Get Targeted Traffic

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A site with no traffic is of no value by any means. A site pulling in the wrong traffic then again is still not generally helpful. Targeted site traffic ought to be the approach for if at all you are to get the value you merit with your online brand.

Knowing your target audience makes it feasible for you to put every one of your endeavors towards connecting with them and utilizing content that will drive activities you are after. How then would you be able to get the targeted traffic to your site?

Pick Your Keywords and Publish On Various Sites

The fortunate thing about technology is that it has opened up heaps of platforms you can use to get your brand out there. Concocted the privilege keywords significant to the target audience and distribute articles around these keywords before distributing on different destinations accessible to you.

You can utilize proficient services in the event that you are not certain of how to go about on the utilization of keywords.

Join Social Sites

Social media platforms offer ready promoting grounds when you know your identity targeting with your content. When you are socializing on destinations, you increment the odds of getting your brand saw and this unquestionably increases the value of your site.

It is less demanding to pick intrigue bunches on social media or even think of pages or gatherings that unite your targeted audience. The most extraordinary thing about social media is that it expands the odds of your content being imparted among people to similar preferences or inclinations.

Make a Blog

This is another extraordinary method for getting targeted traffic to your site without acquiring any costs. There are free blogs destinations you can use to get your messages out there and even set up encourages identified with your content.

You can boost on the blogs by finding comparable blogs, reading and commenting on the articles. Some may even wind up respecting your article posts which at last brings you more traffic.

Utilize Search Engines to Submit Your Site

This is an exceptionally prevalent and successful technique for getting targeted traffic. A search engine submitter will send the site link to different search engines at a reasonable price for your sake.

The entries increment the odds of your site getting found through the searches henceforth it is less demanding to bring your traffic on board your site.

Accumulate Leads

They are more often than not as email addresses and can be gathered through feedback and contact frames and surveys. The leads are chosen to coordinate with your offers and the interests the gatherings have so that by the day’s end you will have a rundown of people coordinating with the sort of products or services you are putting forth.

Aside from getting the leads most significant to you, you can likewise utilize press releases to get your content out to your market.

Stand Out Your eCommerce Platform with These Tools and Techniques

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If there’s a new channel that you want to establish to maintain consistency in delivery, customer loyalty, and further increase your revenue, then the most efficient way is through eCommerce. There are certain techniques that are proven to save you time, money, and reduce if not eliminate errors such as duplicating data entries.

Here are the best practices you should follow to ensure smooth sailing business activities and transactions.

First, you should centrally manage your store and eCommerce operations. This way you won’t have to populate point of sale product data separately from eCommerce data, which could be very tedious and confusing.

Second, you should provide your customers a rich and functional browsing and shopping experience whether they are using their desktops or other devices.

Third, you should keep your inventory levels up to date and provide your customers more detailed product information. Be more descriptive. Show more images of your product to empower your customers.

Fourth and finally, understand your customer’s shopping preferences from all channels, which include those from the register, on the sales floor, from a smart phone, tablet or laptop. This will enable you to capitalize and reduce out of stocks.

What tools are needed for the eCommerce platform?

  • To centrally manage both your offline and online operations, you will need integrated system software. There are various eCommerce solutions available in the market these days. Make sure to get only from a reliable and reputable source. Check for features that allow you to create online products, set prices and promotions and price levels for customer loyalty levels.
  • To ensure customers have a delightful shopping experience, you will need a very responsive and interactive website. Be very keen on choosing the best breed of eCommerce platform available out there. It must have a powerful responsive design, site navigation, and must be SEO ready and friendly.
  • To be more descriptive about your products, you will need software that enables you to publish your inventory stock levels online and at the same time you can opt to reserve safety stock for your store. Other attributes to help your customers search and select products easily on your site includes the filtering option, sorting option, and categories.
  • Use your website as a research tool in knowing the behavior of your customers as well as your potential customers.
    Finally, check that your integrated system software enables you to automatically update your online orders and provides you a comprehensive report.

3 Fatal Things That Make Drop Your SEO Rank

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It’s such a great feeling when your site appears in the top results. It’s a feeling that you don’t want to end. Unfortunately, due to one reason or another you can see the ranking of your site nose diving. Has the ranking of your site dropped? Here are some of the reasons why this might have happened:

The honeymoon is over

When you start doing the right things such as building high quality links and driving traffic to your site, Google and other search engines start favouring you thus pump up your rankings. When you at this point you should continue building high quality links for your rankings to keep on rising. If you don’t do it, the search engines replace your site with another that is doing the right thing.

You have plenty of backlinks from spammy sites

Spammy links have been voted as the top reasons why search engines lower the ranking of some sites. Spammy links are those links that you haven’t obtained naturally. They include: Paid links, site-wide links, links obtained from reciprocal linking, links from low-quality, irrelevant sites, and those generated from generic directories.

One or two spmmy backlinks can’t hurt your site-the problem comes in when you have plenty of them. To avoid this from happening, you should regularly analyse your site for any suspicious links. The cool thing is that there are many tools that will help you do the analysis fast. If the ranking of your site has already gone down you should remove the bad links and let search engine engineers know about it so that they can reinstate your site.

You have duplicate or thin content on your site

Nowadays Google and other search engines are all about giving a great user experience. If you have been around the internet for long enough you must know that the search engines and readers prefer long content. If you used to write high quality, long articles, but you are now writing short articles, the lower ranking could be due to the short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than not having any content at all. Before publishing any article on your site always check it for plagiarism in one of the many free plagiarism checkers online.

Conclusion

These are some of the common reasons why the ranking of your site could be dropping. Do the right things and you will definitely see your rankings going back to where they were before.

4 Wrong Things About Using Instagram

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Undoubtedly, Instagram is one of the biggest and most powerful social media platforms that help to boost traffic to your website. This platform helps you to generate new leads for your business. It earns an enormous popularity in a very short span and now become the first choice of every business person. It allows you to share pictures, videos and do much more things on it either publicly or privately.

However, most of the people still avoid this platform just because of some myths, which actually put a wrong impact on their business growth. So, don’t let below-mentioned myths keep you from lifting its power. Have a look below and debunk them all before they create a barrier in between the success of your business.

Instagram is for customers and not for brands

Do you also believe it? If yes, so, you are mistaken. It’s because no platform is better than this for driving more traffic to your website. It allows you to share the images and videos related to your offered products and services, which helps to boost sales. Big brands like Blackberry, FedEx, Frooti, National Geographic and many others are already using this platform for their business, so, you should bust this myth.

Instagram only works if you sell visual products

Another misconception that you really need to break is that it only works if you sell visual products on it. It is not actually the truth. No matter, you sell a hairpin or a helicopter you can use this platform for the branding or generating more leads for your business.

It doesn’t allow you to showcase your personality

Don’t fall for this lie, it’s because Instagram is very popular for behind the scenes looks, so, it definitely allows you to showcase your actual personality among your customers.

Results can’t measure

Instagram doesn’t enable you to monitor or track your activity. What? Do you also think the same? No, it’s not true; it has an analytical platform that helps you to keep an eye on your social media activity, so you don’t need to worry about the monitoring.

All above points are not more than lies, so you should not fall for all such myths and start using this platform for your business to get better results. Instagram has lots more to offer for your business if you use it in a right way, so, don’t underestimate its power and start using it.

10 Crazy Tips To Become Viral on Facebook

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Going viral refers to the number of unique people who see some posts from a story that is published by a friend. This story comprises of comments, likes, responses to an event, sharing and answers to any questions. All businesses want more views, more traffic, more subscribers, interactions and followers for their online presence. If they have something that goes viral then it can easily get huge customers following in just a short span of time and without much effort. A viral Facebook post is something that all digital marketers dream about and is totally free. The next section highlights some secrets that can help you go viral on Facebook.

Content should not Be Boring

For going viral, you definitely need something unique. So, the content of your post should not be boring or similar to what is already present on other sites. Make people excited or offer them some things that force them to think. Do something that affects their feelings. If your post is some kind of story, make it inspiring, powerful and moving. Use a tone that is real and authentic. Its quality can be like casual conversation but it has to be touchy. It is assured that if you use these things in your post it will go viral within no time.

Focus on Current trends and Events

If any post is current then people would be interested in it. People love new content and often such content is viewed over and over again by many people. Therefore you need to check latest Google trends and its news section. You may also want to look for keywords as they are vital for your post to get discovered. Just like Google, Facebook’s search bar also gives options about the types of phrases and keywords you type. Be sure that your ideal keywords are in headlines, text body and in the description. You can get tags and information about keywords through different available online platforms.

Integration

Post your content on different online platforms like YouTube and Twitter and start driving huge traffic to your site. This can be done from anywhere and will provide the opportunity for people to share the content. It is important that you never forget to integrate this content. For instance, once you have posted a video on YouTube, you should integrate it on other social platforms as well to enhance sharing.

Get Noticed by Some Celebrities

Celebrities have massive audience and so the Facebook content often goes viral just because a celebrity shares or comes across it. Unfortunately, getting attention of celebrities is not an easy task but still you can do this by the quality of your content. If your content has something which they require, they will definitely notice it and in this way you can get their attention. This is a positive sign for posts or product promotion.

Videos

There are no guidelines on how your content must look in order to go viral. So you can use any of the unlimited ways. One of them is the use of videos, which are the biggest part of web. If you have uploaded any video on Vimeo or YouTube and it is easy to discover by others, people will do the entire task of promotions on their own and they will share it in all other social networks.

Start Some Contest

Contests are the best way to grab the attention of people and interact with most of them. They spread words about something easily and fast. Facebook offers different questions that can be answered to grab the attention of many readers. Similarly, on a particular web page, you can hold contests about the best picture or any best information shared. This will attract lots of comments and likes and as a result make your post go more viral. In most social media campaigns, these contents are of extreme importance as they enable current viewers to engage with new people.

You may also hold an event where you invite different celebrities who will make your event even more powerful and resourceful.

Shocking and Controversial

In order to go viral, you may want to surprise your audience by comments and likes on controversial issues. This works best if you are the kind of person who does not mind being liked or hated. When seeing the content sparks the emotions of people then they will naturally want to promote it in order to see the reactions of other people. Bad or good, both cases are possible in going viral.

Use Humor

It is a fact that people come to social media sites for fun. They love laughing and feel happy to share anything that is funny. So, all those who have creative knack of comedy can use it to grab the attention and viral sharing of the humor. Use funny images and videos are recommended.

Use Images

As we all know, the average span of a general web surfer has gone down. Thus, you have a better chance to grab people’s attention by using bold photos and photos with big block text. Facebook offers this service and makes the photos look large in news feed. You can also use different online tools to make your post more authentic and appealing.

Submit to Reddit

If you can come up to the first page of Reddit then you can certainly get thousands of viewers. You just have to submit your post in the Reddit and other people vote it down or up. If the post gets maximum votes it will surely get published at the front of Reddit. This task is a bit tricky and it is suggested that you take your time to interact with the Reddit community before posting your links into it for self-promotion. After that, if your post gets at the front, it will certainly get viral not only on Facebook but also on other social media sites.

In short, a post on Facebook or any other social media can be viral but you have to apply the correct strategies as mentioned above. The use of above-mentioned strategies is recommended since they are proven to be the best.

3 Easy Steps to Get SEO Friendly Domain Name

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How do you make the right choice when you decide to buy a domain name? A domain is a company’s virtual identity and one of the basic parameters that need to be defined when creating a website. When choosing to buy a domain name, it is important to make the right choice in a SEO sense because this will definitely affect the overall website success.

The domain enables the creation of the identity for your website. It enables for easy search – easy finding of your website. It enables your website to be connected with the business sector. An appropriate domain will be priceless for the website business’ success because the domain name will affect the website’s position in existing and popular search engines.

To ensure website success, it is good to keep in mind at least the following three basic rules:

1) Keep it short – the domain name should be short and simple so that users can memorize and type it easily. It is good if the domain name ranges from around 10 to a maximum of 67 symbols. The name can contain letters, numbers and hyphens.

2) Keep it plain – don’t use hyphens if you don’t have to because it complicates the domain name both visually as well as when telling it to someone.

3) Be different – try to create a unique domain name, one that users will connect with you. Choosing a company name can be a good choice. Example: fastfood.com isn’t the same as bestone.com.

We need to think deeply once we buy a domain name. Generally, a domain name is around 7 symbols (letters, numbers and hyphens). A domain name is a linguistic design according to Christopher Johnson from Smashing Magazine. A good name is important for website design. The name has an important role when people discover, memorize or search for a specific website. The name also determines the website branding process even before the first users visit it. This is why domain name choice requires strategy, imagination and the ability for linguistic design, explains Johnson.

The other important point is TTL. It would be better choose to select your domain TTL ‘.com’ as well as ‘co.UK’ if you run your business in the UK. You might select one of them as a main website of your company. In this way you will be able to use the most famous TTLs (.com) and your local TTL (.co.UK).

8 SEO Trends In 2016 | All Bloggers Must Read This

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Google takes quality seriously…

In the previous years, the greatest search engine on the planet has announced various updates aimed to expand the overall quality of their search results. This has made it much harder for SEO’s around the globe to rank websites today rather than earlier years.

Here are a few greatest changes we may be expecting this year:

1. More stress on the mobile audience

Google began to put a higher emphasis on their mobile audience when they brought out the mobile algorithm upgrade in April 2015. After the algorithms take off, we’ve started to see greater varieties between the mobile search results and desktop search results.

As mobile internet usage forges ahead, we can hope to see Google stretching their endeavors to better serve their mobile users. So it’s more imperative now than any time in recent memory to ensure that your site is optimized for mobile.

2. Enactment of AMP (Accelerated Mobile Pages)

Notwithstanding a focus on the mobile users, we can likewise foresee that having AMP (Accelerated Mobile Pages) pages will be geared to win higher organic traffic. This is owing to Google announcing they’ll start to incorporate AMP in Feb. of 2016.

This implies AMP pages themselves could surely get a boost in the mobile search results.

3. Higher straight search answers

In case you’re a persistent Google user, you’ve presumably seen that Google frequently gives you the answer you look for right there in the search results.

For instance, how about, we review the Los Angeles Basketball Squad, the LA Lakers.

That is to say, all that I have to know about the team is available forthwith in the search results. With a brisk search, I got details about their latest game, team schedule, news updates., etc.

This is called Google Knowledge Graph. That way Google has enhanced their overall user experience.

Here’s what you can do to help place your site in the Knowledge Graph:

• Set up a Wikipedia page for your business.

• Set up a Google+ page for your business.

• Ensure that you’ve legitimately administered schema markups

• Tie Up with other pertinent and related websites.

• Ensure that you utilize nouns and entities rather than pronouns to allow Google to better recognize what precisely you’re talking about.

4. Higher importance to trust and authority

Over the previous decade, the web has grown quickly. Presently, it’s much less demanding for Google to isolate trusted sites from non-trusted sites in view of the reputation built over numerous years.

Today, Google inclines toward aged sites which have demonstrated their trust over numerous years by getting numerous quality inbound links and offering huge amounts of valuable content.

The search results are mostly dominated by bigger brands with domains over two decades old.

5. Significance of building thematic pertinence

Notwithstanding the case above, you might be wondering how come Laptop Mag outranked the various sites despite the fact that it’s younger and doesn’t carry the kind of domain authority.

All things considered, Tablet Mag is the lone site out of the main 5 that entirely concentrates on Laptops particularly.

Why does this make a difference?

In 2015, Google announced a 160-page dossier which incorporated their Search Quality Guidelines. They expressed that supplementary pages are a critical variable in helping them identify a website’s overall authority.

In spite of the fact that other websites might rank for a more extensive range of keywords and get higher volumes of organic traffic, Google has discovered that Laptop Mag is the #1 authority to be at, for topics pertinent to laptop’s for example, laptop reviews.

That is on account of they’ve developed a high level of thematically pertinent topics identified with laptops.

6. Turning the heat on unnatural link practices

There’s most likely Google is going to keep on making significant crackdowns on spammy link practices. They even have a spam group committed particularly to doing only that.

What’s more, in the course of recent years, Google has made big leaps to taking action against wrong link building exercises. One of the most noticeable overhauls was back in 2014 when Google de-indexed individually owned blog networks. Soon after that upgrade, numerous individuals reported that their domains had been de-indexed.

7. Significance of website speed

That’s true! Site speed is a critical ranking factor. Assuming that your site performs much snappier than your opponents’ websites, you’ll have an edge over them.

Moreover, Google has a crawl budget assigned for every website taking into account their site and authority. This implies crawl budgets get wasted owing to long load times.

8. Additional push for user experience

With rivalry hotting-up and Bing gaining higher share, it must be obvious that Google will need to give their users a superior user-experience; truth be told, Google is just on a par with the website’s it has in its index.

To conclude, In 2016, and up and coming years, creating a quality website that gives worth to users will be a more vital variable in SEO. As an SEO specialist and one of the best SEO resellers around, I attempt to invest some time examining and foreseeing Google’s patterns so I have a better idea of how to map out and work out for up and coming SEO projects. What’s more, with 2016, I anticipate more changes principally spinning around quality and user experience.

Improve Your Reputation with Personalized Live Chat

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Remember those days in the late nineteen nineties when the Internet was in its infancy, websites took a century to load, and the only way you could deliver top flight customer service was either through a Hotmail email account or on the phone? We have surely come a long way in the past two decades not only in the realm of customer service in general but also in the broader context of an all-encompassing Internet presence in particular. Live chat has, for instance, seamlessly transitioned from Yahoo chat rooms to millions of customer centric websites where it is regarded as the front runner among all the major customer service channels. Here are three ways in which you can leverage the power and potential of live chat software to personally connect with your customer communities not just only during the live chat session but for many years to come based on a sustainable relationship which you can and should develop with all your customers:

Personalize the Live Chat Experience

Every live chat interaction between your chat agents and your customers usually starts with a short pre-chat form. This form typically asks for the customer’s first name and an email address. While the email address is a valuable asset to your CRM arsenal inn that you can use that email address for sustained customer engagement through an opt-in process, the first name provides your chat agents with an excellent opportunity to personalize the live chat interaction. Address your customers by using their first names during the course of the communication. You can also consider commencing the conversation with a welcome message and a reference to the city from where the chat has originated assuming this feature is active in your live help application.

Example: “Hi Mike, this is Daniel from (your company’s name). How is the weather in Seattle?”

This will put your website visitor at ease instantly and set the stage for a really productive dialog. Your customer will take full cognizance of the fact that there is a real person on the other side of the magic window and not a prosaic computer simply auto responding to their chat messages.

Send a Thank You Note

Use the email address your chat visitors provide you to send out a personalize thank you message once the chat session concludes. The message can include:

– An opt-in link for a newsletter or an alert sign-up
– A link from where your customers can download a copy of the chat transcript for reference purposes
– A Call to Action (CTA) with an offer

Integrate Live Chat with your CRM

If you are currently using a customer relationship management application (CRM) such as SugarCRM, Salesforce.com, RightNow, or one of the products from the big guys such as Siebel, PeopleSoft, SAP CRM or Microsoft Dynamic CRM, ask your live chat software company if they have an app that integrates their application with the CRM solution of your choice. One of the key advantages of this integration is that it will help you personalize your chat communication further by providing your live chat operators with access to phone records, chat records, purchase history and any other data your CRM is set up to capture, classify and categorize.

Spruce up your Visitor Chat Window

Your live chat agents can not only personalize the user experience through targeted communication but can also connect with your customers through visuals. Encourage them to use smileys and emoticons provided to the by your live chat service. The picture of the agent or an avatar can also add that personal touch to the entire experience.

According to a consumer trends research study conducted by ATG Global, 90% of customers believe that live chat is beneficial to them in achieving a positive and personal user experience. Implement these personalization tips and you will notice a visible increase in the number of customers who will award you a remarkable customer rating the next time you go out to survey them.

Enhance Multiple Income With Facebook Video

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What are people using the Internet for? After social media and email, people are spending many hours per week watching online video. Businesses have taken notice to this trend and are beginning to push out their own video content. This has also given rise to social media marketing companies and Internet marketing agencies that offer video marketing services. Combining social media and video marketing can be very useful for driving traffic and user engagement.

Think about it this way – if most people are spending hours on social media each day and like to watch online video, doesn’t it make sense to post videos to your social media profiles?

Facebook Rolls Out Video Features

You were always able to upload video content to your Facebook wall, but Facebook recently rolled out a number of tools that would enhance this feature. For one, there is autoplay, which was a genius move on their part. It also has metrics and other tools that you can use to make it easier to distribute video content.

Surprisingly, few small business owners have taken advantage of Facebook video for marketing purposes. If you didn’t already know, video happens to get the most attention on Facebook. Why? Because Facebook did something clever – they tweaked their news feed algorithm so that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.

If this isn’t music to your ears, then you’re completely missing the point. There’s never been a time where producing and distributing video was so easy and affordable.

Facebook’s autoplay feature was released in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if the person watches for at least three seconds. So if you’re able to capture the attention of your audience for at least three seconds, then it’s very likely they will continue. And if you can get people to complete your videos, then you’re more likely to convert them into buyers.

The following tips are oftentimes used by companies that offer social media marketing and management services:

  • Your videos should be able to tell the message or story with and without sound
  • The first frame of video should grab the attention of viewers
  • The content should be relevant and contextual
  • Great content to use include customer testimonials, product reviews, behind-the-scenes clips and content generated by users
  • There should be a call to action, letting viewers know exactly what you want them to do next – buy, click, subscribe!

With the help of social media marketing companies, you can improve your online video campaigns and successfully advertise them on Facebook and other social networks.