social media marketing – Windows ASP.NET Hosting Review

Know Your Audience

All marketing boils down to this fact. You can’t escape it. You must do your due diligence and take the time to study your audience. If you want results you have to know your intended audience intimately.

If you want to inspire your audience to act on your information you have to speak to them in their language. You must know where they live and work, as well as what they do for fun.

You must understand how much money they make, and how much of it they can afford to spend on extra items. You must understand what things cause them problems and how your products and services solve their problems and be able to communicate that via social media.

Check The Stats

All social media has their own stats which you can read yourself. They have over all stats, plus usually the ability to look at your personal stats.

Combine what you know about your audience, with what the social media you’re using says about when people are more likely to read your messages, then start from there.

Many people ignore the numbers, but nothing is more important than numbers when it comes to getting your message out to your audience at the right time, and in the right place.

Your message could be perfect, but if no one sees it, it won’t matter much. The numbers matter.

Test Your Assumptions

Once you have created some assumptions from what you know about your audience, and what the statistics tell you, do a test. Choose two or three times to send out the same message.

Then check the numbers. Which time got the most opens, shares, and action. If there isn’t much difference you may need to run a test on your headlines and message too.

Do not skip A/B testing in your marketing endeavors. If you don’t test your actions you will never know for sure if what you’re doing is truly working as well as it can work.

You won’t be able to expand upon your successes and do better each marketing campaign. By testing, you will always keep doing better.

Finally, it’s important to take what works, expand upon it, and improve your social media marketing. If one thing is clear when it comes to social media marketing and marketing in the digital age is that change is continuous, due to that, you’ll always have to keep studying your market, analyzing the data, and testing the results if you want to rise to the top of the social media marketing game.

Running a small business is much easier when you incorporate Internet marketing into your strategy. One way entrepreneurs are successfully doing this is with social media. There are so many different networks to test and try out. The nature of your business and the audience you cater to will determine which venues are the best. So before you shrug off the idea of using social channels, it’s good to give it a try. Or at least do a bit of research to see why your SEO company is recommending your brand to go social.

The following stats taken from the Social Media Marketing Industry Report help to prove that small companies can and are using these channels to market their businesses on successfully.

Facebook is the Most Widely Used

Small businesses just love Facebook. Numbers show that a whopping 93 percent of survey respondents use Facebook for their social media marketing. This topped Twitter, which was at 79 percent. Sixty-two percent of the small business owners surveyed also stated they would be increasing their Facebook marketing efforts in 2016. Sixty-six percent said they planned to increase their activity on LinkedIn, YouTube and Twitter.

Entrepreneurs Agree Social Media is Essential

Not all small business owners are on the same page, but more than half of those asked stated they strongly agree that social channels are indeed a critical component for their business (58 percent). Another 34 percent agreed. Only seven percent were uncertain and two percent disagreed or strongly disagreed.

Many Entrepreneurs Spend Six or More Hours On Social Media Weekly

If this sounds like too much interaction on your channels, you’re setting your campaign up for failure. If you don’t have the time to dedicate to your social media marketing, you can hire an SEO company to do it for you. An Internet marketing agency can set up tools to streamline your brands interactions across your social channels, such as Hootsuite and Post Planner. Small business owners can also use these to schedule future messages, videos and posts in advance.

Thirty-three percent of respondents in the survey said they dedicated between one and five hours to social media marketing and management each week. Another 25 percent said they committed to between six and 10 hours weekly.

Small Brands Build Exposure

One of the top reasons small businesses like social channels is because it helps to increase their exposure. It’s the medium that is affordable for small businesses and allows visibility just as great as television and radio. Exposure was voted the top benefit of social media for small businesses over increased traffic (77 percent) and creating loyal fans (69 percent).